We strive to provide the highest quality professional eye care services and products to our patients. We seek to offer every patient a standard of customer care that is unconditionally exceptional in a friendly, guest-centered atmosphere. Through education, community service, and charity, we connect with our community to serve and foster relationships.
Our Team
Dr. Viktoria Davis
Optometrist
Dr. Davis grew up in Novato, California, and graduated from Novato High School. She went on to attend Gustavus Adolphus College in St. Peter, Minnesota, where she graduated magna cum laude with a degree in biology.
She received her Doctor of Optometry degree with honors in 1999 from Pacific University College of Optometry in Forest Grove, Oregon. At graduation, she was recognized with both the Outstanding Student in Physiological Optics Award and the Outstanding Clinician Award. She also completed an internship in pediatric eye care at Children’s Eye Doctors in Redmond, Washington.
Dr. Davis was named the Minnesota Young Optometrist of the Year by the Minnesota Optometric Association in 2005. She served on the Board of the Minnesota Optometric Association from 2010 to 2012 and currently serves as president of the South Central Optometric Society. In addition, she serves as the Minnesota optometry representative to the Medicare Contractor Advisory Committee and is a member of the Minnesota Optometric Association COVID-19 Advisory Board.
In 2021, she was honored to be named the Minnesota Optometrist of the Year by the Minnesota Optometric Association for her outstanding work on both a local and national level with advancing guidelines in the practice of optometry in the midst of the COVID-19 pandemic.
Dr. Davis and her husband, Steve, live in Madelia and have two children, Katharine and Karl. In her spare time, she enjoys reading, sewing, and dancing.
Jackie Goblirsch
Office Manager & Certified Paraoptometric Technician
Jackie grew up on the family farm outside Searles, Minnesota, and graduated from New Ulm Cathedral High School. She joined Madelia Optometric in January 2012, initially managing the front desk. It didn’t take long for Jackie to discover her passion for patient care and the field of paraoptometry. With encouragement from Dr. Davis, Jackie enrolled in the Certified Paraoptometric Technician program through Madison Area Technical College. She completed the program with honors while working full-time and raising her son as a single mother. In 2015, she earned her CPOT credential from the American Optometric Association.
Today, Jackie plays a vital role throughout our office. In addition to assisting with clinical care, she works as the office manager, provides contact lens training and education, and more. Jackie has been an active leader in the profession, serving on the Paraoptometric Board of the Minnesota Optometric Association since 2014, including a term as president in 2018. She has also given back to her community by volunteering with a local Madelia preschool to develop and implement an effective, age-appropriate vision screening program.
Jackie received the Minnesota Paraoptometric of the Year Award in 2019, which recognizes an individual paraoptometric who has made outstanding contributions to the profession of optometry, patients, and the public.
Jackie and her husband Rick live on a farm outside of Madelia, and her son, Skyler, is currently attending college. Outside of work, she enjoys spending time outdoors, bowling in the Gutter Dusters league, and making memories with family and friends.
Jan Larson
Bookkeeper
Jan, a native of Willows, California, has been working behind-the-scenes at Madelia Optometric since 2009. Jan works remotely from her home in Knoxville, Tennessee as our bookkeeper. Jan has extensive experience bookkeeping, working with the Knoxville Arts & Culture Alliance, Big Brothers Big Sisters of East Tennessee, and University of Tennessee Conferences. She and her husband, Bill, have two grown children, two children-in-law, and four wonderful grandchildren. They enjoy RV’ing (visiting different counties along the way), watching UT basketball, and spending time with their grandchildren.
Esmeralda Uribe
Optician
Having worked at Madelia Optometric since August 2022, Esmeralda is now the optician at Madelia Optometric, where she helps guide patients in selecting stylish frames and lenses that best fit their needs. She is often the friendly voice you hear when calling the office, assisting in both English and Spanish.
In addition to her role in the optical, Esmeralda manages appointment scheduling, maintains optical inventory, assists with accounts payable reconciliation, and prepares office mailings. She is also currently working on translating the website into Spanish, along with various patient forms and documents. Additionally, she has been teaching Spanish to the rest of the office staff!
Outside of the office, Esmeralda is a certified hairstylist. She enjoys hiking, spending time with her family, and being with her dog. She also loves to travel and has visited several favorite destinations, including Colorado, Mexico, and Texas.
Katharine Davis
Insurance Guru
Katharine has been part of Madelia Optometric since January 2013. She is now based back in Minnesota, where she works part-time while continuing her studies toward becoming a physical therapist.
In the office, Katharine is responsible for verifying patient insurance prior to appointments to help ensure there are no billing surprises. She also manages accounts payable reconciliation and posts insurance payments. In addition, Katharine serves as a reliable backup for other team members whenever needed.
Katharine previously attended Hampshire College in Amherst, Massachusetts, where she double majored in Gender Studies and Dance. An accomplished ballet dancer, she is an alumna of the Mankato Ballet Performing Company and has also performed with the Five College Dance Department. She has also enjoyed playing the violin with the Smith College Orchestra.
Outside of work and school, Katharine continues to pursue her interests in the arts, including choir, while focusing on her path toward a career in physical therapy.
Karl Davis
Chief of Electronic Communications
Karl joined Madelia Optometric in July 2014, with a role that has grown significantly over the years. What began with basic tasks like shredding paperwork quickly expanded into organizing eyeglass donations for VOSH Minnesota and managing contact lens trial inventory.
Today, Karl serves as the office’s primary IT support, working remotely from Sweden. He is responsible for maintaining the practice’s technology systems, including computers, phones, printers, and the website, ensuring everything runs smoothly. In addition to his technical work, Karl has contributed to many aspects of the office over the years, from insurance processing and assisting with exams to general maintenance.
Karl is an Eagle Scout from Boy Scout Troop 25 and a graduate of Interlochen Arts Academy, where he studied classical cello performance for two years. His strong background in the arts extends beyond music; he previously trained in ballet, jazz, modern, and tap dance for eleven years and participated in the colorguard with the Mankato Area 77 Lancers.
A passionate musician, Karl plays at least twelve instruments (his favorites being the nyckelharpa and the cello) and has a special interest in folk music. He currently lives in Sweden, where he frequents local hiking trails and coffee shops.
Contact Us
Hours
Sunday Closed
Monday 9 a.m. – 5 p.m.
Tuesday 10 a.m. – 6 p.m.
Wednesday 9 a.m. – 5 p.m.
Thursday 10 a.m. – 6 p.m.
Friday 9 a.m. – 12 p.m.
Saturday Closed