We strive to provide the highest quality professional eye care services and products to our patients. We seek to offer every patient a standard of customer care that is unconditionally exceptional in a friendly guest centered atmosphere. Through education, community service, and charity we connect with our community to serve and foster relationships.

Our Team

Dr Davis

Dr. Viktoria Davis


Dr. Davis grew up in Novato, California and graduated from Novato High School. She attended Gustavus Adolphus College in St. Peter, Minnesota and graduated magna cum laude with a degree in biology. Dr. Davis received her Doctor of Optometry degree with honors in 1999 from Pacific University College of Optometry in Forest Grove, Oregon. At graduation, she received both the Outstanding Student in Physiological Optics Award and the Outstanding Clinician Award. She completed an internship in pediatric eye care at the Children’s Eye Doctors in Redmond, Washington. Dr. Davis was named the “Minnesota Young Optometrist of the Year” by the Minnesota Optometric Association in 2005. She served on the Board of the Minnesota Optometric Association from 2010-2012 and is currently president of the South Central Optometric Society. She also serves as the Minnesota optometry representative to the Medicare Contractor Advisory Committee and serves on the Minnesota Optometric Association COVID-19 Advisory Board. She was honored to be named the “Minnesota Optometrist of the Year” by the Minnesota Optometric Association in 2021. She and her husband Steve live in Madelia and have two children, Katharine and Karl. In her spare time, she enjoys reading, sewing, and dancing with the Mankato Ballet.

Jackie Goblirsch

Office Manager | Certified Paraoptometric Technician / Optician

Jackie grew up on the family farm outside Searles, Minnesota and graduated from New Ulm Cathedral High School. She has been working at Madelia Optometric since January 2012. Jackie started as the sole employee, primarily working the front desk. However, Jackie soon found a calling in the profession of Paraoptometric. With encouragement from Dr. Davis, Jackie enrolled in the online certified paraoptometric technician training program at Madison Area Technical College in Madison, WI. She completed her studies with honors alongside working full time and caring for her son as a single mother. Jackie received her CPOT from the American Optometric Association in 2015. Jackie can also be found in the optical where she helps select the right eyeglasses for your specific needs and works with patients regarding contact lens training and patient education. Jackie has served as the Paraoptometric Board of the Minnesota Optometric Association since 2014 and served as president in 2018. Jackie has also volunteered her time with the preschool in Madelia to develop and implement an effective and age-appropriate preschool vision screening program. Jackie received the Minnesota Paraoptometric of the Year Award in 2019 which recognizes an individual paraoptometric who has made outstanding contributions to the profession of optometry, patients, and the public. Jackie and her husband Rick live in New Ulm and have one child, Skyler. In her spare time, she enjoys being outdoors, bowling in the Gutter Dusters league, and spending time with her family and friends.

Jan Larson

Jan Larson


Jan, a native of Willows, California, has been working behind-the-scenes at Madelia Optometric since 2009. Jan works remotely from her home in Knoxville, Tennessee as our bookkeeper. Jan has extensive experience bookkeeping, working with the Knoxville Arts & Culture Alliance, Big Brothers Big Sisters of East Tennessee, and University of Tennessee Conferences. She and her husband, Bill, have two grown children, two children-in-law, and four wonderful grandchildren. They enjoy RV’ing (visiting different counties along the way), watching UT basketball, and spending time with their grandchildren.

Esmeralda Uribe

Director of First Impressions

Esmeralda is the newest employee at Madelia Optometric, having just celebrated her one year anniversary here in the office! She is the voice you will often hear behind the phone, whether that be in Spanish or English. She also takes care of scheduling patient appointments, keeping the optical inventory in check, assisting in reconciliation of accounts payables, preparing mailings, and she is also working on translating the website into Spanish. She also works on translating different types of paperwork, and has been teaching the rest of the office Spanish. In her free time, Esmeralda is a certified hair stylist. She also enjoys taking hikes, spending time with her family, and being around her dog. Not only this, she always takes the opportunity to travel, with some of her favorite places she’s been including Colorado, Mexico, and Texas.

Katharine Davis

Office Administration Facilitator

Katharine has been working at Madelia Optometric since January 2013. Katharine primarily works remotely, as she is attending Hampshire College in Amherst, Massachusetts, where she is double majoring in Gender Studies and Dance. In our office, we work hard to verify all patient insurance before the time of appointment so you have no billing surprises. Katharine is responsible for this verification. She is also in charge of reconciling accounts payables and posting insurance payments. While she is at home, Katharine is also our primary backup for other staff members. Katharine is an accomplished ballet dancer, and is an alumna of the Mankato Ballet Performing Company and now dances with the Five College Dance Department. Katharine also enjoys playing the violin with the Smith College Orchestra.

Karl Davis

Chief of Electronic Communications

Karl has been working at Madelia Optometric since July 2014. His responsibilities originally started with shredding unnecessary paperwork, and soon grew to include cleaning and sorting eyeglasses to be donated to VOSH Minnesota and verifying contact lens trial inventory. In more recent years, he has taken over the majority of office maintenance and the website. He frequently has spent time at the office working to ensure that all of the computers, phones, printers, and other electronic devices are working correctly. Karl is also actively working toward his Eagle Scout with Boy Scout Troop 25. Karl is currently attending Interlochen Arts Academy as a classical cello performance major in pursuit of his dream of becoming a professional cello soloist. As such, he now works remotely as the primary IT personnel of the office. Before attending Interlochen, Karl had danced for eleven years and was involved in the colorguard of the Mankato Area 77 Lancers. At last count, he plays at least twelve instruments, and he has frequently been heard saying “my obsession for the cello is merely due to the fact that I discovered it before the harmonica.”

Contact Us

  • (507) 642-3853 (phone)
  • (507) 412-5682 (text)
  • (507) 642-3854 (fax)
  • 115 Drew Avenue SE, Suite 201 Madelia, MN 56062
  • info@madeliaeyes.com


Sunday  Closed
Monday  9 a.m. – 5 p.m.
Tuesday  10 a.m. – 6 p.m.
Wednesday  9 a.m. – 5 p.m.
Thursday  10 a.m. – 6 p.m.
Friday  9 a.m. – 12 p.m.
Saturday  Closed